Who We Are

Jim McCarthy, President

Jim McCarthy has been the President of North Florida Land Trust since August of 2014. He oversees the entire organization including managing donor relations, administrative functions, advocacy, strategic planning, and community partnerships.

Jim brings more than 30 years of experience to the organization in real estate, land planning, strategic planning, operations, advocacy, fundraising, marketing and public affairs. He is a former lobbyist for many interests in Washington, D.C. including the natural gas utility industry. He started the local chapter of the Associated Builders & Contractors and served as its first Executive Director. He served a large design-build firm as Vice President specializing in educational facilities and as a management consultant for more than ten years. He most recently served as Executive Director of the Cystic Fibrosis Foundation.

Originally from Northern Virginia, Jim has lived in Northeast Florida for 30 years and has maintained an active community presence outside of work. He volunteers with University of North Florida Athletics, THE PLAYERS and Web.com Tour Championship, the American Junior Golf Association and his church where he has served as Senior Warden and currently serves as a Lay Eucharistic Visitor.


Marc Hudson, Director of Strategic Conservation

Marc joined the organization in May of 2012 as the Land Protection Director and currently serves as the Director of Strategic Conservation. He is responsible for overseeing the land trust’s real estate acquisitions, restoration, programmatic partnerships, and geographic information systems (GIS). He also developed and leads the strategic conservation planning services.

Prior to his work with NFLT, Marc worked for five years in partnership with the Georgia Land Trust, Alabama Land Trust, and the Chattahoochee Valley Land Trust. He also facilitated farmland preservation for the Genesee Valley Conservancy in upstate New York. Marc earned his Bachelor’s degree in history with a special focus on environmental history from the State University of New York at Geneseo. Marc was a 2016 Kinship Conservation Fellow and a 2017 featured speaker for TEDxJacksonville.


Rebecca Perry, Director of Real Estate & Community Conservation

Rebecca Perry joined NFLT in 2018 as Associate Director of Land Protection and was promoted to Director of Real Estate and Community Conservation in 2020. She is responsible for land transactions within NFLT’s service area with special focus on the “Ocala to Osceola” region. Rebecca came to NFLT from The Nature Conservancy, and brings fifteen years of experience in conservation land transactions, grant administration and project management. At The Nature Conservancy, she helped protect over 9,000 acres across Florida, and managed a 5,000-acre mitigation bank. She has an Associate of Science Degree from Valencia Community College in Paralegal Studies and a Bachelor’s Degree from Rollins College in Environmental Studies. Rebecca is a licensed real estate sales associate.

Susan Carr, PhD, O2O Program Manager 

Susan joined the North Florida Land Trust in 2017 as the Conservation Coordinator.  She is responsible for conservation, management and outreach projects in the “Ocala to Osceola” region of NE Florida.

Susan has over 20 years of experience relevant to the organization’s mission, including experience in land management, ecological restoration and nonprofit operations.  Susan’s work history includes resource management positions with the U.S. Forest Service, the USDA Natural Resources Conservation Service, and The Nature Conservancy.  She holds two graduate degrees in plant ecology, specific to the study of SE Coastal Plain pine ecosystems.  Susan’s passion for Florida’s native landscapes and conservation is in part inspired by her PhD research on the floristic diversity of the State’s natural areas.

Susan volunteers as a board director for the Florida Native Plant Society, and serves in an advisory capacity for Alachua County conservation programs.

Kimberly Tillman, O2O Partnership Coordinator

Kimberly Tillman is a wildlife biologist with 15 years of experience in natural resource management, conservation and education. Kimberly was a Land Management Specialist with the St. Johns River Water Management District where she specialized in habitat management and population recovery of threatened and endangered species like the Red-cockaded woodpecker and Florida Scrub-jay. As a private contractor she has collaborated with federal and state agencies and private landowners focusing on land conservation, habitat management, population management for listed species, and educational program development. Most recently, Kimberly worked with the Florida Museum of Natural History in Gainesville Florida to develop a program that brings butterfly gardens to Florida schools and promotes outdoor learning. Kimberly has a Bachelor’s degree in Biology. She is a certified prescribed burn manager as well as an authorized gopher tortoise agent and trained bander for Red-cockaded woodpeckers and Florida Scrub-jays.


Elizabeth Guthrie, Director of Land Stewardship

Elizabeth Guthrie became the Stewardship Director for North Florida Land Trust in 2014.  She is responsible for overseeing the stewardship and management of NFLT’s conserved lands.

Before working for NFLT, she worked for the National Audubon Society, followed by the Florida Park Service as an AmeriCorps member, focusing mainly on land and resource management. Originally from North Carolina, Elizabeth received her bachelor’s degree from the University of North Carolina at Chapel Hill. She is currently pursuing a master’s degree in ecological restoration from the University of Florida. Elizabeth also holds a certificate in geographic information systems (GIS) from The Pennsylvania State University and is a Florida Master Naturalist. She currently serves as a Board member for the Friends of Talbot Islands State Parks.

Emily Dunn, Stewardship Manager

Emily Dunn joined North Florida Land Trust in March 2016, and now serves as Stewardship Manager. She is responsible for management of NFLT conservation lands, facilitating the Team Terrapin volunteer program, managing seasonal stewardship staff and volunteers, and organizing outreach and service opportunities on NFLT lands.

Originally from the Philadelphia area, Emily received her Bachelor of Science degree in Ecology and Evolutionary Biology from the University of Rochester, and her Master of Science degree in Wildlife Ecology from the University of Delaware. Her graduate research investigated the effects of forest fragmentation on wildlife movement, and she has participated in ecological research projects on a variety of topics. Emily is a Florida Master Naturalist and has extensive experience in education and volunteer management.

Matt Greene, Land Manager

Matt Greene joined North Florida Land Trust in April 2019 as the Land Manager.  Matt grew up along the Gulf Coast in Fairhope, Alabama and later earned a zoology degree from Auburn University.

He comes to NFLT from the Landowner Assistance Program of the Florida Fish and Wildlife Conservation Commission.  Previous experience includes conservation easement stewardship with Lowcountry Land Trust in South Carolina; land management and prescribed burning in New England and the Southeast with The Nature Conservancy; land management and wildlife ecology studies at Nokuse Plantation in Panhandle Florida; forest and fire ecology research at the J.W. Jones Ecological Research Center in Southwest Georgia, and snake ecology investigations in Guam, New Mexico, Alabama and other areas of the Southeast.

Savannah Penney, Stewardship Technician

Savannah Penney is joining the North Florida Land Trust as our stewardship technician, responsible for facilitating our Team Terrapin volunteer program through diamondback terrapin nest surveys, volunteer training, and data management.

Savannah graduated from the University of Central Missouri with a Bachelor’s degree in Animal Biology as well a minor in Anthropology. During this time she led a student research team in a study of the local park, participated in a study of the museums of London, and also collaborated in group research of the fish biodiversity of coral reefs in San Pedro, Belize. After graduation she worked at the Kansas City Zoo as a seasonal zookeeper and education instructor.


Cassie Froeba, Director of Operations

Cassie Froeba joined North Florida Land Trust in November of 2015 and serves as the Operations Director. Her duties include ensuring that NFLT’s everyday activities run smoothly! Creating/ updating policies, developing/implement human resource strategies, orientation and training for staff and Board Members, effective management of finance/accounting, property exemptions, managing the nonprofit’s properties on Talbot Island and overseeing the office as the on-site mom. Cassie led our team to get national recognition as an Accredited Land Trust. Accreditation is the highest standard and acknowledges North Florida Land Trust has demonstrated sound finances, ethical conduct, responsible governance, and lasting stewardship.


Allison Cologne, Graphic Design & Social Media Manager

Allison Cologne joined the North Florida Land Trust in 2013 as a graphic design intern and was invited back in February 2018 as the Graphic Design and Social Media Manager. She is responsible for designing marketing materials, website maintenance and social media coverage. She graduated from the University of North Florida with a Bachelor’s Degree in Fine Arts with a concentration in Graphic Design. She recently relocated back to the Jacksonville area from Washington D.C. where she worked for a Public Relations Firm.


Genevieve Day, Operations Manager

Genevieve Day joined North Florida Land Trust May of 2019 and serves as the Operations Manager. She supports both the Operations and Development teams with whatever they need and specifically by managing donor and financial data. She is also the friendly face in the front office!

Genevieve received her Bachelor of Arts degree in Anthropology from the University of North Florida. While pursuing her degree she worked as a park guide in the Timucuan Ecological and Historic Preserve. Most recently she served as Operations Manager for the Timucuan Parks Foundation. Genevieve is working on her Florida Master Naturalist certificate and serves as secretary on the North Florida Master Naturalists board. She also loves to hike and volunteers with the Florida Trail Association.


Megan Mangiaracino, Director of Development & Marketing

Megan Mangiaracino serves as the Director of Development and Marketing, helping to grow the organization’s resources that provide long-term sustainability and continued preservation of our lands. Megan comes to NFLT with ten years’ experience in nonprofit fundraising. Most recently, Megan served as the Associate Director of Development for the Coggin College of Business at the University of North Florida. Originally from Missouri, Megan is a graduate of Loyola Marymount University in Los Angeles and has resided in Jacksonville since 2011. She is honored to work with philanthropists and caring community members to positively impact North Florida.

Genevieve Fletcher, Development Officer

Genevieve Fletcher joined North Florida Land Trust in March of 2015 as Outreach Coordinator and transitioned to her role as Development Officer in January 2018. She raises funds for NFLT’s mission by bridging relationships between individuals and the land trust’s conservation work. Grateful to work toward her passion of preserving the natural world, Genevieve is equally honored to meet so many philanthropic individuals who share the same goal. 

Genevieve earned her Bachelor of Arts in music, liberal arts and philosophy from Florida State University. Prior to NFLT, she served as a Grants Consultant for Langton Consulting. She is a certified Florida Master Naturalist through the University of Florida’s Florida Master Naturalist Program.

Board of Directors


Keith Holt, Stott Bolt and Supply Company

Vice Chair

David Barton, Bank of America Merrill Lynch


Ross Chafin, Fisher, Tousey, Leas & Ball


Patrick Carney, Business Owner

Members At Large

J. Michael Barker, Terra Capital Holdings, Inc.

Allison DeFoor, Diocese of Florida

John Delaney, Shareholder, Rogers, Towers’ and Principal, The Fiorentino Group

Jennifer Lasserre, Lasserre Real Estate, Inc.

Melissa Long, City of Jacksonville

Shawna Newman, The NDN Companies, Inc.

Matt Rapp, PGA TOUR

Ryan Switzer, Cantrell & Morgan

Shane Williams, Ameris Bank