Our Team

Jim McCarthy, President

Email Jim: jmccarthy@northfloridalandtrust.org

Direct phone number: (904) 479-1961

47f518_f98236ad933c4cba9ce5b84d74298461Jim McCarthy has been the President of North Florida Land Trust since August of 2014. He oversees the entire organization including managing donor relations, administrative functions, advocacy, strategic planning, and community partnerships.

Jim brings more than 30 years of experience to the organization in real estate, land planning, strategic planning, operations, advocacy, fundraising, marketing and public affairs. He is a former lobbyist for many interests in Washington, D.C. including the natural gas utility industry. He started the local chapter of the Associated Builders & Contractors and served as its first Executive Director. He served a large design-build firm as Vice President specializing in educational facilities and as a management consultant for more than ten years. He most recently served as Executive Director of the Cystic Fibrosis Foundation.

Originally from Northern Virginia, Jim has lived in Northeast Florida for 30 years and has maintained an active community presence outside of work. He volunteers with University of North Florida Athletics, THE PLAYERS and Web.com Tour Championship, the American Junior Golf Association and his church where he has served as Senior Warden and currently serves as a Lay Eucharistic Visitor.

Jim likes to visit our areas many wonderful parks, spend time on the water, visit the beach, and play golf. He and his wife, Liz, live in Ponte Vedra Beach in St. Johns County. They have two boys, a daughter-in-law and are expecting their first grandchild in July.

Marc Hudson, Land Protection Director

Email Marc: mhudson@northfloridalandtrust.org

Direct phone number: (904) 479-1963

47f518_91f4e240f33543fc9d2720b12f8aac8dMarc joined the organization in May of 2012 as the Land Protection Director. He is responsible for overseeing the land trust’s real estate acquisitions, restoration, programmatic partnerships, and geographic information systems (GIS). He also developed and leads the strategic conservation planning services.

Prior to his work with NFLT, Marc worked for five years in partnership with the Georgia Land Trust, Alabama Land Trust, and the Chattahoochee Valley Land Trust. He also facilitated farmland preservation for the Genesee Valley Conservancy in upstate New York. Marc earned his Bachelor’s degree in history with a special focus on environmental history from the State University of New York at Geneseo.

Marc is a resident of San Marco. He loves to hike, camp, kayak, and fish in the plentiful marshes throughout Northeast Florida and also enjoys volunteering in the community. He is on the board of directors for Groundwork Jacksonville and works in an advisory role with a number of community nonprofit organizations.

Elizabeth Guthrie, Stewardship Director

Email Elizabeth: eguthrie@northfloridalandtrust.org

Direct phone number: (904) 479-1965

47f518_2a54602b765843a2b137a1a3570d6199Elizabeth Guthrie became the Stewardship Manager for North Florida Land Trust in November of 2014. She began working with NFLT on a part-time basis prior to that date through a partnership with Talbot Islands State Parks, where she monitored a nesting population of diamondback terrapins. Elizabeth’s focus is now on the ecological restoration and management of land trust-owned properties, the production of strategic conservation planning products with the use of geographic information systems (GIS), as well as to assist with land protection activities.

Originally from North Carolina, Elizabeth graduated from the University of North Carolina at Chapel Hill with a degree in medical anthropology and a minor in environmental sciences.  Before working for NFLT, she worked with the Florida Park Service for two years as an AmeriCorps member, focusing mainly on land and resource management.

Elizabeth currently lives in Fernandina Beach in Nassau County. She enjoys hiking the local trails with her binoculars, biking, kayaking and saltwater fishing.

Dana Doody, Development Director

Email Dana: ddoody@northfloridalandtrust.org

Direct phone number: (904) 479-1967

Dana Doody joined North Florida Land Trust in February of this year as our Development Director.  Dana will be working to expand our donor base and promote our programs throughout the region.

Dana comes to us with a strong background in business development.  She grew up in Jacksonville and has worked for the Jacksonville Regional Chamber of Commerce.  At the Chamber Dana developed strong community relationships and even started a Health Council.  Along with the Chamber, Dana has been involved and served on boards with many organizations in the past such as Urban Land Institute which will serve her nicely in her new role with us.

She now resides in Ponte Vedra Beach with her husband and three of their five kids.  She enjoys the beach and has a deep love and passion for our beautiful North Florida region.

Susan Carr, PhD, Conservation Coordinator 

Email Susan: scarr@northfloridalandtrust.org

Direct phone number: (904) 479-1967

Susan joined the North Florida Land Trust in 2017 as the Conservation Coordinator.  She is responsible for conservation, management and outreach projects in the “Ocala to Osceola” region of NE Florida.

Susan has over 20 years of experience relevant to the organization’s mission, including experience in land management, ecological restoration and nonprofit operations.  Susan’s work history includes resource management positions with the U.S. Forest Service, the USDA Natural Resources Conservation Service, and The Nature Conservancy.  She holds two graduate degrees in plant ecology, specific to the study of SE Coastal Plain pine ecosystems.  Susan’s passion for Florida’s native landscapes and conservation is in part inspired by her PhD research on the floristic diversity of the State’s natural areas.

Susan volunteers as a board director for the Florida Native Plant Society, and serves in an advisory capacity for Alachua County conservation programs. She currently lives in Gainesville, Florida.

Emily Dunn, Stewardship Coordinator

Email Emily: edunn@northfloridalandtrust.org

Direct phone number: (904) 479-1967

Emily Dunn joined North Florida Land Trust in March of 2016 and serves as Stewardship Coordinator. She oversees Team Terrapin, the volunteer-based diamondback terrapin monitoring program in the Big Talbot Island area, and assists in the stewardship of owned lands and conservation easements.

Emily received her Bachelor of Science degree in ecology and evolutionary biology from the University of Rochester and her Master of Science degree in wildlife ecology from the University of Delaware. She has worked in education and volunteer management throughout her academic career. She has also worked on a variety of ecological research projects.

In her free time, Emily enjoys exploring the outdoors by hiking, birding, and nature watching.

Genevieve Fletcher, Development Officer

Email Genevieve: gfletcher@northfloridalandtrust.org

Direct phone number: (904) 479-1962

Genevieve Fletcher joined North Florida Land Trust in March of 2015 as Outreach Coordinator and transitioned to her role as Development Officer in January 2018. She is responsible for fundraising, donor engagement, grant writing, and events.

Genevieve earned her Bachelor of Arts in music, liberal arts, and philosophy from Florida State University. She also completed post-baccalaureate courses in biology at the University of North Florida and a grant-writing course at Florida State College of Jacksonville. She previously served as a Grants Consultant for Langton Consulting.

A native of Jacksonville, Genevieve grew up hiking and camping throughout north Florida. When she is not working, she likes to go outdoors, bike, travel, and spend time with family and friends. Throughout the years, she has volunteered for a number of organizations, including NFLT, Guana Tolomato Matanzas National Estuarine Research Reserve, and Dig Local Network.

Cassie Froeba, Operations Manager

Email Cassie: cfroeba@northfloridalandtrust.org

Direct phone number: (904) 479-1964

47f518_395357f0a8d64c958ead72418c1518deCassie Froeba became the Operations Manager at North Florida Land Trust in November of 2015. Her duties include working on property exemptions, managing the nonprofit’s properties on Talbot Island, overseeing office operations and effectiveness, and accounting.

Cassie previously worked with the Cystic Fibrosis Foundation as a logistics specialist and has held active roles in many nonprofit organizations throughout the years. She has been involved with the charity Athletes 2 Champions since its inception in 2007, and currently serves on its board of directors. Athletes 2 Champions delivered an artificial football field to youth in Barrow, Alaska. The accomplishment has been featured on the NFL Network and will soon be made into a movie titled “Touchdown on the Tundra.”

Cassie is a resident of St. Johns County. She enjoys the unique natural environment in Northeast Florida including the beaches and parks. In her free time, Froeba likes to spend time with her family, travel, volunteer, and watch college football.

Andrea Conover, Conservation Advocate

Email Andrea: aconover@northfloridalandtrust.org

Direct phone number: (904) 479-1967

andrea-conover-adk-hikingAndrea joined the North Florida Land Trust in April 2016 as Conservation Advocate.  Her main job is to advocate with state and local elected officials for full funding of the Florida Forever land acquisition program following voters’ intent in 2014 with Florida’s Land and Water Legacy (Amendment 1). 

Previously, Andrea was Program Manager for the St. Johns River Alliance for five years. She worked with the St. Johns Riverkeeper as itinerary and event coordinator for the March 2016 “Save the St. Johns” tour. 

Andrea has an MBA and BBA from George Washington University. She is a Florida Master Naturalist and an avid kayaker on the waterways of northeast and central Florida. 

Allison Cologne, Multimedia Manager

Email Allison: acologne@northfloridalandtrust.org

Direct phone number: (904) 479-1967

Allison Cologne joined the North Florida Land Trust in 2013 as a graphic design intern and was invited back in February 2018 as the Multimedia Manager. She is responsible for designing marketing materials, website maintenance and social media coverage.

She graduated from the University of North Florida with a Bachelor’s Degree in Fine Arts with a concentration in Graphic Design. She recently relocated back to the Jacksonville area from Washington D.C. where she worked for a Public Relations Firm.

As a Jacksonville native, Allison grew up enjoying many of the parks located in Northeast Florida. In her free time she enjoys doing photography, fishing, kayaking and spending time with her family.

Rebecca Perry, Associate Director of Land Protection

Email Rebecca: rperry@northfloridalandtrust.org

Direct phone number: (904) 479-1967

Rebecca Perry joined NFLT in 2018 as Associate Director of Land Protection. She is responsible for land transactions within NFLT’s service area with special focus on the “Ocala to Osceola” region.  Rebecca is a Florida native with a love for nature and a passion for its protection.  Rebecca came to NFLT from The Nature Conservancy, and brings fifteen years of experience in conservation land transactions, grant administration and project management. At The Nature Conservancy, she helped protect over 9,000 acres across Florida, and managed a 5,000-acre mitigation bank.  She has an Associate of Science Degree from Valencia Community College in Paralegal Studies and a Bachelor’s Degree from Rollins College in Environmental Studies. Rebecca is a licensed real estate sales associate.

When Rebecca isn’t “saving trees”, she is practicing and teaching yoga in Keystone Heights and Melrose, and spending time with her husband, Brian, and two boys, Gabriel and Joshua.